*2nd pressing initiated by Embrace Records, Malaysia w/ Engineer containing 2 bonus tracks, mini-documentary (video-enhanced CD) and new digipak package with added artwork*
Both bold and beautiful in an instant, Elemae's follow-up long-player album to their Sleeping With Adrenaline single, is finally at our fingertips. The new Bonus Edition, 14-track enhanced CD entitled "Popular Misconceptions of Happiness" is a strong move forward for an already ambitious group. With the powerful catchiness in the openers "Sleeping With Adrenaline, " and "Disappointment Book," to the hazy dream-pop of “Soulsweeper” and "The Fall of Summer," this disc will instantly attach to your senses, and linger in your mind for ages to come. Running the gamut of influences—from post-hardcore to shoegaze—from emo to classic rock tinges, Popular Misconceptions of Happiness paints many pictures for us to choose from. Your favorite track will depend on your current mood, for Elemae has many moods to swing from.
With layers of clean and distorted guitars, booming drums, percussive accompaniments and ultra melodic vocals, this time around Elemae added additional keyboards, synths and odd instrumentation. Elemae did not let time get in the way of producing, recording, mixing, all the while learning–for their own musical inspiration. It's hard to imagine them today, in the more stripped, post-hardcore background they cut their teeth in, as they have evolved so graciously into their own.
Past comparisons have been made to the melodic leanings of Sense Field, Chamberlain and even Swervedriver as well as other alternative bands, all the while leaving opportunities for Elemae to break the mold. Trying out many different styles on Popular Misconceptions of Happiness, it all makes the Elemae sound. If you like rock music you could think about, try this album, there's something for everyone.