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Minus The Bear

They Make Beer Commercials Like This

Suicide Squeeze 74

Released on September 30, 2014


$21.25
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Vinyl includes MP3 download card

“Pop” is a tag that’s been assigned to Minus The Bear throughout their career. It’s been used to set a distinction between the unique brand of complex indie rock they introduced on their rst EP and the more angular and aggravated sounds of their previous bands Botch, Kill Sadie, and Sharks Keep Moving. It’s also a tag that was thrown around frequently in the wake of their streamlined fourth album, OMNI . And it’s a descriptor that immediately comes to mind within the rst few seconds of their classic second formal EP, They Make Beer Commercials Like This. Now celebrating its 10-year anniversary and rst time in print since 2011, Beer Commercials is the evolutionary step between Minus The Bear’s rst two landmark albums, Highly Rened Pirates and Menos El Oso. Opening track “Fine + 2 Points” remains one of the band’s strongest opening tracks in their discography, charging out of the gates with a syncopated stomp that comes across as a more agitated take on Kylie Minogue’s “Can’t Get You Outta My Head”. If Minus The Bear were looking to make pop music without any of its major-scale bubblegum trappings, they nailed it here. The band follows it with “Let’s Play Clowns” and “Dog Park”—nods to Highly Rened Pirates’ formula of frenetic clean guitar work, bombastic choruses, and Jake Snider’s lyrics of detached romantic nostalgia. These tracks may represent Minus The Bear’s original trademark version of pop, but on songs like “I’m Totally Not Down With Rob’s Alien” the band eschews it’s restless energy for atmosphere and dynamics, creating a sound that’s inspired more than a handful of contemporary melodic post-rock bands. By the time the band belts out “Pony Up!” the listener has watched the three-year sonic transition between Minus The Bear’s rst two full-lengths transpire within under half-an-hour, with the their earlier math rock predilections yielding to the tightly wound club-banging pedalboard trickery that dened their sophomore album. Even if Beer Commercials doesn’t t within your denition of pop music, the unorthodox energetic charm of this relatively low-prole release serves as an exciting reminder of why Minus The Bear became one of the most important and inuential indie rock bands of the new century.

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Song Titles
# Song Name Popularity
1 Fine + 2 PTS  0%
2 Let’s Play Clowns  0%
3 Dog Park  0%
4 I’m Totally Not Down With Rob’s Alien  0%
5 Hey! Is That A Ninja Up There?  0%
6 Pony Up!  0%
7 Houston, We Have Uh-Oh  0%
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